What factors should a tanning consultant consider when customizing a tanning plan?

When customizing a tanning plan, it is essential for a tanning consultant to consider skin type, level of tanning experience, and desired tan outcomes. Each person's skin reacts differently to sun exposure or tanning products, and understanding the client's skin type allows the consultant to tailor the approach to minimize risks such as sunburn or skin damage. Additionally, the client's previous tanning experience informs the consultant about what techniques or products may suit them best, whether they are a novice or have experience with tanning. Finally, understanding the desired tan outcomes helps in selecting the appropriate products and techniques to achieve that goal, ensuring client satisfaction and safety.

The other options may hold some relevance, such as location and price affecting the general business model, or client testimonials shedding light on service quality, but they do not directly influence the specifics of individual tanning plans as much as the factors in the correct answer. Weather conditions and seasonal changes can affect tanning availability but are less critical in customizing a plan focused on individual client needs.