What is a primary benefit of moisturizing the skin after tanning?

Moisturizing the skin after tanning is essential for maintaining the health and appearance of the skin while also extending the life of the tan. When skin is properly hydrated, it can help lock in the color achieved through tanning, whether from a tanning bed or a topical product. The moisture creates a barrier that protects the skin from drying out, which can lead to faster fading of the tan.

Additionally, well-hydrated skin appears more vibrant and healthier, which enhances the overall appearance of the tan. Regular moisturizing can prevent issues like flakiness or discoloration, allowing the tan to last longer and look more uniform. This is particularly important in tanning practices, as maintaining the integrity of a tan is a key concern for clients seeking a sun-kissed glow.