What is the primary factor therapists consider when recommending a tanning product?

The primary factor therapists consider when recommending a tanning product is the client's skin type and desired results. This consideration is essential because different skin types react differently to tanning products, which can affect not only the color achieved but also the safety and longevity of the tanning effect. Understanding the client's specific skin characteristics—such as its undertone, sensitivity, and overall health—is crucial in selecting a product that will yield the best results while minimizing the risk of adverse reactions.

Additionally, clients may have varying goals, such as achieving a natural tan, a deep bronzed look, or maintaining an existing tan. A knowledgeable therapist takes these individual needs into account to provide a tailored recommendation that aligns with the client's expectations and skin care requirements. As such, this personalized approach enhances client satisfaction and promotes a positive experience at the tanning spa.

While cost, product popularity, and brand reputation may play a role in the decision-making process, they are secondary to ensuring that the product is suitable for the client's unique skin type and desired outcome.