What is the role of a tanning consultant in product recommendations?

A tanning consultant plays a crucial role in understanding and meeting the specific needs of clients when it comes to product recommendations. By assessing each client's skin type, tanning goals, and any sensitivities, the consultant can tailor their suggestions to ensure optimal results and customer satisfaction. This personalized approach not only enhances the client's tanning experience but also builds trust and loyalty, as clients feel valued and understood.

The focus on recommending appropriate tanning products based on thorough assessments distinguishes the role of a tanning consultant from merely selling whatever is available, pursuing trends without consideration of individual needs, or sharing personal opinions that do not align with the client's objectives. This comprehensive understanding of product options enables the consultant to provide informed choices that directly benefit clients' tanning experiences.