What promotional offer is highlighted in the closing script?

The highlighted promotional offer in the closing script is a special deal of 40% off, which is available only for today. This time-sensitive nature of the discount creates a sense of urgency among customers, encouraging them to make a purchase decision quickly. Promotions like this are effective because they leverage the psychological principle of scarcity; customers are more likely to act when they believe they might miss out on a significant savings opportunity. A discount of this magnitude in a single-day promotion can effectively drive traffic to the spa and increase sales, as customers often perceive such offers as substantial value.

The other options may offer appealing discounts or incentives, but they lack the urgency that the one-day promotion provides. For instance, a standard 10% off all products is less compelling than a steep discount for a limited time. Similarly, while free gifts with purchases or buy-one-get-one-free offers can attract attention, they do not create the same immediate need for action as a significant one-day discount. The nature of a flash sale, like the 40% off today only, emphasizes immediate savings, making it a powerful promotional strategy in engaging customers.