What should you remind clients about to overcome price objections?

Highlighting the available 40% discount is an effective way to overcome price objections because it directly addresses the client's concern about cost. By emphasizing a significant discount, you create a sense of urgency and value. Clients may feel more inclined to make a purchase when they perceive they are saving money. This approach engages their interest and can shift their focus from the initial price to the benefits of availing the services at a reduced rate.

Additionally, it can also help in inviting clients to take advantage of a limited-time offer, making it more compelling for them to act quickly rather than postponing their decision. Offering a considerable discount can also create an impression of goodwill and customer appreciation, making clients feel valued and more likely to return.

In contrast, while the importance of skincare, the experience of the staff, and the efficiency of tanning machines are all valid points that can enhance the overall perception of value, they do not directly address the immediate concern regarding price. These aspects may contribute to the overall experience but would not be as impactful in overcoming a specific objection related to cost.